Newsletter Subscribers: That Vital Confirmation Email

Remember To Click On Confirmation Emails, Please

Updated 25th May 2019

I love my newsletter subscribers. Most bloggers do.

These are the folks who love your blog and want to connect with you. They trust you to send useful emails and newsletters they really want to read.

Blogging can be hard. Even though you love writing, you’ve no idea who’s out there reading your words.  It’s like chasing shadows.

But when people sign up for your newsletter, suddenly they become real.  Now, you’re no longer writing to a faceless crowd. Your people have names and you write your words to them. It gives a whole new impetus and meaning to your blog.

That’s why I love my list.

Privacy Laws

There are all sorts of rules around internet security and privacy these days.  Governments are beginning to wake up to the issue of invasion of privacy and they are taking it very, very seriously. 

The EU has adopted strict measures around what online businesses can and cannot do with their subscribers’ information, and that includes bloggers, of course. It’s called GDPR and is the reason you’re now seeing all those annoying “This Website Uses Cookies” pop-ups. 

It doesn’t even matter if you don’t live in Europe. If your readers live there, you have to abide by the GDPR rules. (Sadly, I will have to have one of those cookie pop-ups sooner or later.)

Anyway, it’s only a matter of time before similar laws arrive in New Zealand. This is absolutely right and proper. I personally would not want to do anything to jeopardize your privacy. 

BUT FOLKS, NOW I HAVE A BIG PROBLEM.  Because of GDPR laws I must have a double opt-in on my newsletter. 

This means you need to CONFIRM that you want to hear from me again in the CONFIRMATION EMAIL that pops straight into your inbox.   

Newsletter Subscribers

Right now, I have people sitting in my list who have replied to my newsletter subscription popup… BUT THEY HAVEN’T CLICKED THAT CONFIRMATION EMAIL.

Maybe they changed their minds, and that’s okay. That’s partly what the confirmation is designed for. To allow a change of heart. But, it’s also designed to confirm that you positively want to hear from me again.

Maybe those readers just forgot? Or put it in the “I must do that” basket?

Or perhaps they just didn’t see the email.  It might have gone into their junk mail. 😢I DON’T KNOW.

And, sadly, I am legally not allowed to contact them. If you don’t confirm your subscription, you won’t hear from me again.

Back view of woman on beach at sunset.
I’m so sad to have missed you.

So please, please,  remember to confirm your subscription if you want to join a newsletter or any other group which has a double opt-in. 

Please don’t think I ignored you. Please don’t think I didn’t want to hear from you.

And if you have by a wonderful chance, come back to my website please push that subscribe button again.

I really would love to connect with you.